Shoal Creek Walk towers integrated branding comes full circle
Janke recently completed its integrated branding work on Shoal Creek Walk, a 16 level office tower located at West 6th and Bowie, next to the Whole Foods World HQ in Austin, TX. The recently completed experiential graphics program features clean shapes, white and chrome mirror finishes, and subtle accent lines to create a sophisticated brand experience that blends in seamlessly with the architecture. This physical brand experience, when combined with the brand identity, stationary, marketing collateral, and website design, creates an cohesive brand experience that is consistent across all touchpoints. Creating a brand is one thing, but building that brand from the ground up, including naming, identity design, website design, marketing collateral, and experiential graphics is what really brings the brand to life.