New identity design for Salas Public Relations

The Salas Public Relations team have been our friends and reliable partner for years. When we heard they were considering refining their name and brand identity, we were excited to partner with them once again. SPR is the resourceful PR team with attention to detail, including their polished shoes and colorful socks. Knowing them, gave us more than enough inspiration to work with. The final design solution, inspired by the founder’s personal SPR keepsake, was distilled to a timeless combination of shape, font, and layering that provides a powerful, clean, and modern overlay to their work. With every brand refinement like this, comes new energy. Go SPR!