One important step in launching a new product, business or project that we see business leaders taking today, is hiring professionals to ensure that the naming process is explored properly. While determining the target audience and sculpting the brand position (brand foundation, attributes / personality, brand statement and brand promise) come first, the naming process which follows, is an intricate process. Choosing the perfect word or combination of words is sensitive, time consuming, and as most will say… subjective. Hundreds of words and combinations are considered from all angles, from the users and audience, to its brand promise, setting, region, culture, and vibe. Janke has recently provided naming services for 3 new endeavors that will be public soon.