Family owned and operated in the Austin area for over 25 years, the Harrell family reached out to Janke as they felt the need to refresh their original identity and help in the repositioning of their brand. As our meetings and discovery process progressed, we knew our responsibility was to help communicate their strong family values, and honoring the lives and memories of loved ones and their families they serve. Knowing our identity development needed to support the equity of their original identity, as well as carry them into tomorrow, it also meant we needed to include an additional layer of differentiation from the crowd. With that objective in mind, a short yet defining lockup tagline was created so that at Harrell, you will find Where Love Lives On.