Live East. Live Best. The Arnold (Update)

After completing the Naming and designs for the Brand Identity and Marketing Collateral, Janke has now completed the Experiential Graphics Design portion for the The Arnold, East Austin’s new up-scale apartment development located on East 6th St., 1 mile from Downtown. Here’s a peek at the design campaign progress (these built projects take a couple of years before they’re completed, so we have the patience of a saint):

Integrated Branding and Design Services Provided:

  • Naming Process (98 names considered, 5 presented, 1 approved)
  • Brand Identity Design (45 concepts explored, 4 presented, 1 final selection)
  • Paper System Design (12 designs reviewed, 3 pieces, 2 colors considered, 1 approved set)
  • Marketing Collateral Design (20 floor plans, 17 photos, 6 rounds of reviews, 2 pieces)
  • Experiential Graphic Design Program (45 sign types designed, 889 sign locations throughout)
  • Retail Tenant Guidelines (34 pages, 21 live/work spaces, 16 elevations, 4 retail spaces)

The Arnold stationary set

The Arnold brochure