After completing the Naming and designs for the Brand Identity and Marketing Collateral, Janke has now completed the Experiential Graphics Design portion for the The Arnold, East Austin’s new up-scale apartment development located on East 6th St., 1 mile from Downtown. Here’s a peek at the design campaign progress (these built projects take a couple of years before they’re completed, so we have the patience of a saint):

Integrated Branding and Design Services Provided:

• Naming Process (98 names considered, 5 presented, 1 approved)
• Brand Identity Design (45 concepts explored, 4 presented, 1 final selection)
• Paper System Design (12 designs reviewed, 3 pieces, 2 colors considered, 1 approved set)
• Marketing Collateral Design (20 floor plans, 17 photos, 6 rounds of reviews, 2 pieces)
• Experiential Graphic Design Program (45 sign types designed, 889 sign locations throughout)
• Retail Tenant Guidelines (34 pages, 21 live/work spaces, 16 elevations, 4 retail spaces)